Are you practicing medicine or running a computer shop?

Is staffing your IT support needs with qualified help a hassle?

Would you like the peace of mind of knowing one call can satisfy all of your IT and communication system requirements?

From planning to on-going support and upgrades, we can help.

About Us

Entrust Healthcare was founded by industry veterans each with over twenty years of experience in areas including practice management, EMR, Healthcare IT, communications systems and networks. Unlike most firms, Entrust is a company specifically designed for the needs of physician practices, ambulatory care, diagnostic and surgery centers, urgent care providers and community medical centers. We are passionate about technology and how it can be deployed to improve cost, time and quality of care. Entrust goes beyond the company who sells software or hardware. Our team of clinical and process experts, including physicians and nursing professionals, guarantees success and ensures no time or money is wasted during the process.

The principals of Entrust Healthcare include:

Christopher Assif
Cris brings twenty-five years of healthcare IT experience to his role with Entrust. Prior to Entrust, Cris served in leadership roles involving software design, technology planning, implementation and consulting with companies including AT&T, Baxter International, Cerner Corporation and maxIT Healthcare. For the past eight years, Cris has developed strategic IT plans, capital and operating budgets, led systems selection processes and provided oversight on system implementations for numerous healthcare organizations and technology providers. Cris has served as a member of the board of directors for Dynamic Healthcare Technologies and Emergisoft Corporation and has been involved in several associations including HL-7, HIMSS, DISA and CHIM. Cris also served on the HIMSS Davies Ambulatory Care Committee.

Gene Ridge
Gene brings two decades of experience in practice management, revenue cycle optimization, compliance, coding, billing, and documentation to his role with Entrust Healthcare. Prior to Entrust, Gene held senior positions with several leading healthcare software and consulting firms including Cerner Corporation, Concuity, and Affiliated Computer Services. Gene also founded a successful consulting firm focused on Revenue Cycle services. Gene maintains an active role in several key healthcare associations including HIMSS, HFMA, and AHIMA.


Kenneth Olson
Ken brings over twenty years of physician and clinical information systems leadership expertise to his role with Entrust Healthcare. After beginning his career at Accenture, Ken has held senior level positions with Cerner Corporation, Affiliated Computer Services, and First Consulting Group. For the last eight years, Ken led his own consulting firm focused on clinical systems and physician transformation. Ken has extensive experience managing Computerized Physician Order Entry, and Electronic Medical Records projects. Ken, an MBA, is currently pursuing PMP Certification.

Jim Martini
Jim brings over twenty years of IT and telecommunications experience to his role with Entrust Healthcare. Prior to Entrust, Jim worked for leading companies including Siemens AG and Lanier Worldwide. As the National Account Manager for Kaiser Permanente, Jim oversaw a thirty-member team responsible for generating $15 million per year. Jim was also responsible for a $12 million project for telephone, wired and wireless network, cabling, nurse call and physical security systems for a recognized community hospital in suburban Los Angeles.

Roger Allison
Roger brings 25 years of experience in complex healthcare provider and life science automation systems, workflow and business processes to his role with Entrust Healthcare. Roger has served in healthcare leadership roles with IT companies including Baxter-Travenol, First Data Corporation and Motorola. Roger founded META Group's Healthcare IT Strategies prior to its acquisition by Gartner Group. Roger also co-founded MediClick where he helped further the adoption and simplification of healthcare's supply chain automation. For the past 8 years, Roger has delivered strategic consulting services and competitive analysis to leading healthcare technology vendors including McKesson, Siemens, GE, Misys, QuadraMed and Sage Software.